AVADA Email Marketing is a Shopify app that provides merchants with tools to automate their email marketing campaigns. The app offers various features that make email marketing easier, including pre-built sequences and segmentation.
The app offers a range of automated email sequences: abandoned cart emails, browse product abandonment emails, welcome emails, review requests, cross-sell and upsell emails, etc. The templates offered for these or custom sequences can be branded and customized with the app’s simple drag-and-drop editor. There are 100+ templates to choose from.
The AVADA Email Marketing app also helps you capture customers’ emails. With it, you can create pop-ups shown at different stages of the purchasing funnel that will ask for an email sign-up.
One of the advanced capabilities that AVADA Email Marketing offers is segmentation. It allows store owners to send their messages to the right people, ensuring that their emails are relevant and on time. For instance, you can create a sequence of emails to reward your most loyal customers, or come up with a totally different messaging for those customers that haven’t visited your store for a while.
Last but not least, AVADA Email Marketing provides you with reports on your emails, SMSs, and push notifications. You can track which campaigns received the most clicks and brought you the biggest revenue. Moreover, you can track abandoned carts in real time and see which ones get recovered.
AVADA Email Marketing offers a free plan that includes basic automation workflows, email templates, and lead capture tools. The free plan allows users to send up to 12,000 emails to 500 contacts. The Pro plan costs $16 per month and includes unlimited contacts and emails, SMS, WhatsApp, and AVADA’s branding removal. The Advanced plan costs $47 per month and includes all Pro features, integration with Google and Facebook ads, and a dedicated account manager.
