More and more American merchants come to us wanting help expanding into Europe, or scaling the presence they already have there. We're building a dedicated US presence to meet that demand directly, and our edge is years of European e-commerce experience.
Checkout is definitely the most crucial part of the purchase funnel. A customer has already decided to purchase, and the role of the checkout is to collect shipping information, process the payment, and create the order. This guide will help you optimize your Shopify checkout to drive more sales.