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Nabu is a Shopify app that helps manage your Google Merchant account to increase the effectiveness of Google Shopping Ads. The free plan is available for stores with less than 10 monthly orders.

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The Nabu Shopify app is created for stores that want to advertise their products with Google Shopping ads. Setting up the Google Merchant account, which is needed alongside the Google Ads account, can be a tricky task. Nabu helps you from the first steps: you can create and verify the Google Merchant account and automatically set up shipping information and taxes. 

Setting up a shopping feed is one of the most important steps in gaining search presence as it helps Google understand your product data. The Nabu app fetches all changes from your store and updates the feed automatically. With this Shopify app, you can edit products individually or in bulk.

Nabu optimizes your shopping feed using its audit score. It gives every product a score out of 100 based on multiple factors that influence your SEO. Those factors include the length of various feed attributes, image quality and size, use of promotions and sale prices, and use of recommended fields for certain product categories. 

On top of that, Nabu provides you with keyword suggestions to optimize your Google Ads with the most relevant queries. For example, you can add a missing keyword in the title and increase your store’s search visibility. 

This Shopify app has a 14-day free trial and four pricing plans. The starter plan is free for stores with less than 10 orders. If you have more than 10 orders, you need to pay $4.99 monthly and 5 cents extra for each additional order. The app will work with unlimited products, variants, and countries. You will also have 500 keyword suggestions and automatic synchronization. The standard plan costs $14.99 monthly for up to 300 orders. You will get all main functions plus 1,000 keyword suggestions. The advanced plan costs $29.99 monthly for up to 750 orders. Each extra order costs 4 cents. You also get product review integrations and 10,000 keyword suggestions. The plus plan costs $99.99 monthly for up to 3,000 orders. Each additional order costs 3 cents. On top of everything else, you receive priority support, unlimited keyword suggestions, and headless storefront support.



Straightforward process of setting up Google Shopping

Audit to improve Google Shopping and Google Ads results

Multi-currency and multi-language support


Some merchants complain about bugs, incorrect product updates, and complications related to editing and improving product attributes in bulk

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