Looksy places an AI virtual try-on directly inside the Shopify product gallery. A shopper uploads a photo to see clothing or an accessory on themselves, while the highest plan adds live video try-on. Its main distinction is the commercial layer around the result, including outfit building, bundles, complementary recommendations, size help, email capture, and revenue attribution. It is aimed at fashion stores that want to cover more of the buying journey than a standalone try-on widget.
Key features
Standard installation uses a Shopify theme app embed. The button appears over the main product image and can be switched off in the theme editor without removing code.
- Photo and video try-on: photo generations are available across the regular plans, while real-time video is limited to Scale.
- Outfits and bundles: shoppers can combine products, preview a complete look, and add the related items to cart together.
- Size help: a separate feature compares shopper-entered measurements with the merchant’s size chart. The visual preview itself does not predict fit.
- Email and revenue tracking: Looksy can collect emails with consent, connect to Klaviyo and Shopify Flow, and track try-ons, add-to-cart actions, purchases, and attributed revenue.
- Customization: button styling and copy can match the theme. An optional Virtual Fitting Room page supports multi-product outfit building.
- Broad coverage: documentation covers apparel, accessories, jewelry, bags, eyewear, and footwear. The Shopify listing names more than 40 languages.
Looksy Studio can also create model imagery from catalog assets. As with any generated commercial asset, merchants should check product fidelity before publishing it.
Pricing and trial information
The Shopify listing presents a free plan with unlimited try-ons, Looksy branding, and up to $100 of attributed additional revenue. Starter costs $14.99 per month with 100 photo credits, $0.14 per additional credit, up to $500 in attributed revenue, branding removal, and unlimited size help, bundles, and email capture.
Growth costs $29 per month for 300 credits, then $0.12 per credit, with up to $1,000 of attributed additional revenue. Scale costs $79 for 600 photo or video credits, then $0.10 per credit. It removes the revenue cap and adds real-time video. A Try-On Safety Limit can cap usage spending.
The public information is inconsistent. The Shopify listing and marketing website say the free plan has unlimited try-ons, while the current pricing documentation describes a Preview plan with 25 successful try-ons in a rolling 30-day window. Check the limits shown inside Looksy and in Shopify’s subscription approval screen before enabling the app.
Rating and reviews
At the time of review, Looksy has a 4.0 rating from seven Shopify reviews. Five are five stars, one is three stars, and one is one star. Positive comments praise its native product-gallery placement, quick setup, generated results, dashboard, and hands-on developer support.
The three-star review comes from a merchant after seven months and says in Polish that the app often disconnects by itself. The new one-star rating had no visible text in the public view checked. This is too small a sample to establish long-term reliability, and several positive reviews were submitted after less than two days of use.
Pitfalls
Live video requires the $79 Scale plan, paid credits can add variable costs, and the documentation conflicts with the Shopify listing about the free allowance. Results depend on input images, take about 20 seconds according to the developer, may fail for very revealing products, and do not prove size or physical fit. Shopify permissions are broad, covering device and activity data, customers, products, 60 days of orders, discounts, web pixels, cart functions, the theme, metaobjects, and files. The privacy policy says shopper photos are processed transiently, are not stored on Looksy servers, and are not used for model training. Live video goes directly to Decart, pseudonymous analytics are retained for 180 days, and the Shopify listing cautions that results may be stored. Merchants should confirm generated-result retention, the AI provider’s terms, marketing consent, and a data processing agreement before launch. This is not legal advice.
Conclusion
Looksy is interesting for a fashion merchant that wants virtual try-on connected to outfits, bundles, email capture, and analytics in one app. The free entry point makes it possible to test the experience on a real catalog. I would start with a small product set, several body types, and multiple devices, then watch for interruptions and actual usage costs. The pricing contradictions, limited review history, and broad permissions warrant careful verification before a full rollout.
