One of the best ways to increase your conversion are product reviews. Genuine reviews by real customers can dramatically increase visitors' willingness to purchase. Unfortunately, reviews are not built-in into Shopify natively, and neither you won't find them in many themes.

The solution is installing a third-party app called Judge.me. It's by far the #1 option for customer reviews, and the best thing is that it's completely free without any limitations. It has over 5.500 reviews with an average rating of 5.0. That speaks for itself.

The reviews are displayed right on the product page, and customers can submit a review using a simple form. You can also show the average product review score on your collection pages and in the product summary. That helps your customer to navigate your store and browse products easily.

Judge.me free plan is not limited by a number of reviews and offers advanced features like in-email reviews or reviews, including pictures/videos. Premium plan costs $15 per month and basically enables you to do more customizations.