Gleame is a Shopify AI virtual try-on app for beauty, skincare, makeup, haircare, and wellness products. A shopper uploads a selfie and receives a personalized before-and-after preview of the expected visual effect. Unlike a live AR mirror, Gleame generates an image transformation whose intensity can be configured for each product or variant. That flexibility can help explain a shade or visible effect, but the output should not be presented as a clinical prediction or a guarantee of the shopper’s real result.
Key features
- Image generation: Personalized before-and-after previews generated from a shopper-uploaded or captured selfie.
- Category coverage: Support for beauty, skincare, haircare, and wellness products, including multiple shades and variants.
- Effect controls: Adjustable AI intensity and product parameters to bring the preview closer to the intended effect.
- Branding: Customizable templates, colors, images, text, and widget branding.
- Storefront setup: No-code placement on product pages with a mobile-responsive storefront experience.
- Attribution: Tracking for widget events, add-to-cart activity, and order attribution to try-on sessions.
- AI assistant: An optional AI Chat Assistant that collects style preferences and presents several product recommendations with previews.
Pricing and trial information
The Free plan supports up to 2,500 monthly visitors and includes personalized previews plus live chat and email support. The Shopify listing prices Starter at $29 per month or $300 per year for 5,000 visitors, while Gleame’s own pricing page displays $30 per month. Launch costs $149 per month or $1,490 per year for 25,000 visitors. Growth costs $399 per month or $3,990 per year for 75,000 visitors. Paid plans include a 14-day free trial. For larger volumes, the developer site also lists Scale at $799, Premium at $1,499, and Enterprise with custom pricing. The terms say tiers may be matched automatically to Shopify monthly sessions and authorize usage overages, while the Shopify listing warns that external charges may appear separately.
Rating and reviews
At the time of review, Gleame has a 5.0 rating from eight Shopify App Store reviews, all of them five stars. Merchants most often praise the simple setup, responsive team, and ability to explain a beauty result more clearly. Several reviews report conversion improvements, but those figures come from the merchants and are not independently verified. Most reviewers had used the app for between one day and four months, so there is limited evidence about long-term accuracy, reliability, and support.
Pitfalls
Pricing rises sharply with traffic, and Starter is not displayed consistently, at $29 on Shopify and $30 on the developer site. Merchants should also confirm how sessions, overages, automatic tier changes, and external charges are calculated. The app listing names English as the only supported language. Generated results can vary with the source photo, lighting, skin tone, and merchant configuration, so stores should test a diverse sample and avoid clinical, medical, or guaranteed shade claims. Gleame says source selfies and generated previews are not retained on its servers, but images are sent transiently to Gemini or OpenAI. Analytics events, cart tokens, and conversion records remain stored for the duration of the installation. The optional Chat Assistant may keep conversation state and some previews in browser sessionStorage until the tab closes. The app also accesses products, recent orders, analytics, and certain customer data. Merchants remain responsible for valid consent, privacy disclosures, and accurate product claims. This review is not legal advice.
Conclusion
Gleame is most relevant to beauty brands that need to visualize an effect that ordinary product images struggle to communicate. Adjustable intensity, variant support, and conversion attribution give merchants useful control. Before a broad rollout, test outputs across different skin tones and lighting conditions, validate every marketing claim, and confirm the real cost against expected traffic and billing rules.
