Endless promotions are sent every day and you have to make sure your marketing is catchy enough and still attracts your customers' attention. Web push notifications are an effective way to communicate with your store's visitors. The benefit of web pushes is that visitors don't have to enter any personal data to become a subscriber, they would only need to click the "allow" button in the browser to start getting your offers and notifications. By default, Shopify doesn't have this feature, but you can install a great app for it, called PushOwl.
PushOwl allows you to collect store visitors as subscribers just with one click and send them offers and notifications using web push notifications. The app basically creates a new marketing channel for your Shopify store. With PushOwl you can easily create and schedule web push campaigns, send time-sensitive promotions, and set up the opt-in process.
Overall App rating is 5.0 and it has 1800+ reviews. Merchants especially value the app's easy guidance to set up PushOwl campaigns, quick support responses, and the preview function, they also note excellent conversions from campaigns and analytics that allow improving their strategy.
You can use the app for free until you reach 500 impressions (successfully delivered push notifications) per month. For more impressions, you'll need to upgrade to a Business plan which costs from $19/month. Some of the PushOwl's features such as segmentation or flash sales are available with an Enterprise Plan which costs from $149/month. All plans come with unlimited subscribers. You can save up to 20% if you pay annually.
If you want to convert anonymous shoppers into customers and generate more revenue with web push, PushOwl is a must-have solution to go for.
