Price from:

Free

Rating

5.0

Price from:

Free

PushOwl

PushOwl is one of the most popular Shopify apps for sending push notifications to recover abandoned carts. Read our review, pros, and cons.

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Endless promotions are sent every day and you have to make sure your marketing is catchy enough and still attracts your customers' attention. Web push notifications are an effective way to communicate with your store's visitors. The benefit of web pushes is that visitors don't have to enter any personal data to become a subscriber, they would only need to click the "allow" button in the browser to start getting your offers and notifications. By default, Shopify doesn't have this feature, but you can install a great app for it, called PushOwl.

PushOwl allows you to collect store visitors as subscribers just with one click and send them offers and notifications using web push notifications. The app basically creates a new marketing channel for your Shopify store. With PushOwl you can easily create and schedule web push campaigns, send time-sensitive promotions, and set up the opt-in process.

PushOwl notification in action

Overall App rating is 5.0 and it has 1800+ reviews. Merchants especially value the app's easy guidance to set up PushOwl campaigns, quick support responses, and the preview function, they also note excellent conversions from campaigns and analytics that allow improving their strategy.

You can use the app for free until you reach 500 impressions (successfully delivered push notifications) per month. For more impressions, you'll need to upgrade to a Business plan which costs from $19/month. Some of the PushOwl's features such as segmentation or flash sales are available with an Enterprise Plan which costs from $149/month. All plans come with unlimited subscribers. You can save up to 20% if you pay annually.

If you want to convert anonymous shoppers into customers and generate more revenue with web push, PushOwl is a must-have solution to go for.

Pros

Sending and scheduling web-push campaigns about your sales or products

Detailed onboarding that allows you to set up your first web-push campaign very easily

Setting up an opt-in process and a timer according to when you want the browser prompt to be shown

Ability to see a live preview before publishing

Creation of catchy content for your campaign that includes title, message, links, logo, hero image, and buttons

Creation of notifications with pre-defined templates e.g. for abandoned cart, shipping, back in stock, or price drop.

Personalization of the delivery time of your campaign for each subscriber

Selection of a segment that you would like to send the campaign to

cons

Some of the essential features such as customer segmentation, time-sensitive promotions, personalization of the delivery time, or browse abandonment feature is only available with the Enterprise plan

App UI is not embedded into your Shopify store but runs on an external site

Tomas Janu

Tomas Janu

Tom loves writing about upselling, conversion optimization, and e-commerce trends. He is one of our co-founders, and you can sometimes talk to him if you contact our support team. Make sure to follow him on LinkedIn for more Shopify-related tips and news.

Add this app to your Shopify store

Rating

5.0

5.0

Price from:

Free

PushOwl

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