E-mail Marketing
Crackers
Discover how strategic segmentation, engaging messaging and high-converting flows in Klaviyo turned a modest e-mail list into a revenue-generating machine during the busiest shopping season.
The ChallEnge
Balancing Sales with Subscriber Health
With a modest email list of 20.7K subscribers and the competitive Black Friday landscape, we needed to maximize our client’s e-mail marketing performance while maintaining healthy engagement metrics and avoiding subscriber fatigue.
SERVICES
Highlights
- End-to-End Execution: We delivered the complete strategy, custom design, and persuasive copywriting for 19 distinct emails.
- 25.5% Revenue Share: Email marketing alone drove over a quarter of total Black Friday revenue ($16k).
- High-Volume, High-Engagement: Maintained a strong 30% Open Rate despite sending 19 emails in 3 weeks.
- Zero Fatigue: Strategic segmentation kept spam complaints at a negligible 0.003% and unsubscribe rates at just 0.2%.
- Format Variety: Our creative mix included both visual product showcases and authentic text-only emails to keep the audience interested.
CLIENT'S FEEDBACK
I was skeptical about sending so many e-mails to a smaller list, worrying we might annoy our customers. But Digismoothie’s strategy was spot on. The mix of creative designs and personal text emails kept engagement high throughout the entire month.
Pavel Kovanda
Founder
About the client
Krekry is a DTC brand selling crackers that customers can prepare by frying themselves whenever they’re in the mood. The main benefits, compared to traditional chips, are the lower price and ease of preparation.
Crackers
