GoProfit (GoProfit: Profit Analytics) is a Built for Shopify-certified app that turns your store's revenue and costs into a clear, real-time view of profit. It automatically tracks COGS, shipping, fees, taxes, refunds and ad spend — or lets you input costs manually via Google Sheets — so you can see true margins by product and across the store without maintaining your own P&L.
Key Features
- Real-time P&L dashboard: Live profit, sales, expenses, margins and LTV in one profit-focused view, updated in real time.
- Automated cost tracking: Captures COGS, shipping, fees, taxes and refunds automatically, or via manual Google Sheets input for custom costs.
- Product-level profitability & ad spend: Breaks profit down by product and ties in marketing spend to show what each campaign and SKU really earns.
- Smart alerts: 24/7 automated alerts when profit drops, ad efficiency falls or refund rates spike.
- Automated reports: Weekly or monthly profit insights delivered straight to your inbox.
- Promotion simulator: Models the profitability of a promo (% off, BOGO, free shipping, $ off) before the campaign goes live.
Pricing and Trial Information
GoProfit offers a free plan for up to 50 orders per month, with paid plans starting around $19/month (up to 300 orders) and an Advanced tier near $49/month for higher-volume stores. Every paid plan includes a 14-day free trial, and GoProfit doesn't charge per-order overage fees, so costs stay predictable as your store scales.
Rating and Reviews
GoProfit holds a strong rating of around 4.8 stars on the Shopify App Store, with the large majority of reviews 5-star. Merchants highlight its simplicity, the clarity of the dashboards and the value for smaller stores. As a newer app it has fewer reviews than long-established trackers, but the feedback so far is consistently positive, and it carries Shopify's Built for Shopify badge.
Pitfalls
As a newer, smaller app, GoProfit has a shorter track record and fewer reviews than incumbents like TrueProfit. The free plan is capped at 50 orders per month, so growing stores move onto paid tiers (though pricing stays predictable with no overage fees). It's a focused profit-analytics tool rather than a full attribution or BI platform, and as with any cost-based reporting, accuracy depends on the cost data you set up.
Conclusion
GoProfit is a clean, affordable and Built for Shopify-certified way to see real profit in real time, and its smart alerts and promotion simulator add genuinely useful, proactive features beyond a standard dashboard. It's an especially good fit for small and growing stores that want clear profit tracking without per-order fees. The free plan and 14-day trial make it easy to test on your own numbers before committing.
