Essential Upsell & Cross Sell is a Built for Shopify app that helps stores lift average order value with upsell and cross-sell offers across the product page, cart, and post-purchase. Despite launching only in 2024, it has quickly become one of the highest-rated apps in its category.
Key features
- Frequently bought together and recommendations: show FBT bundles, related products, and also-like recommendations on product pages.
- Cart and post-purchase upsells: add one-click cross-sells and product add-ons to the cart drawer, plus post-purchase offers after checkout.
- Automatic discount promotions: attach discounts to upsell and also-bought products to nudge conversions, including BOGO bundles.
- No-code customization: a drag-and-drop editor and custom styling match the widgets to your theme, with multi-currency and storefront translations.
- Funnel analytics: track how each offer performs so you can refine what converts.
Pricing and rating
Essential Upsell has a genuine free plan (up to $100 in extra revenue) and a 14-day free trial on paid plans, which scale with the additional revenue the app generates: Starter at $9.99/month (up to $500), Essential at $19.99/month (up to $1,000, adding cart-page offers), and Professional at $39.99/month (unlimited). Product-page and post-purchase offers, analytics, and translations are included on every tier.
The app holds a 5.0 rating from more than 2,150 reviews, with 97% at five stars. Merchants highlight how easy it is to set up, how well the widgets blend into their store branding, the lack of any impact on site speed, and — repeatedly — fast, professional support (often praising team members by name).
Pitfalls
Cart-page offers are reserved for the $19.99 Essential plan and above, so the cheapest tiers cover product-page and post-purchase placements only. The app is also relatively new and has fewer native integrations than some long-established rivals, and pricing scales with the extra revenue it generates.
Conclusion
Essential Upsell & Cross Sell punches above its age: a clean, Built for Shopify app covering frequently-bought-together, cart, and post-purchase upsells, with a free plan to start and support that merchants rave about. For stores that want straightforward, well-priced upsells without a steep learning curve, it is an excellent choice.
