CTR stands for Click-Through Rate and is a measurement used in online marketing to analyze the success of an advertising campaign or website. It calculates the percentage of individuals who clicked on a specific link, ad, or call-to-action button compared to the total number of people who viewed it.
CTR is an important metric in measuring the effectiveness of digital marketing strategies as it indicates how engaging and relevant the content is to the target audience. A higher CTR typically signifies that the ad or link is resonating well with users and driving traffic to the intended destination. A low CTR, on the other hand, may indicate that the content needs to be revised or the targeting strategy adjusted to better attract the target audience.
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