Abandoned checkout refers to a situation in e-commerce where an online shopper adds items to their cart, begins the checkout process, but then leaves the website without completing the purchase. This can happen for various reasons, such as distractions, unexpected costs, complicated checkout processes, or simply changing their mind.
For businesses, abandoned checkouts represent a lost opportunity for revenue. To combat this, e-commerce companies often implement strategies such as sending reminder emails, offering discounts, improving website usability, or providing customer support to encourage shoppers to return and complete their purchase.
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