Many Shopify merchants are within the fashion industry. Whether it’s clothes, shoes or accessories. It’s an extremely popular category, but also extremely competitive. To succeed you need to do something extra. And that’s why we have compiled the list of 10 best apps for Shopify fashion stores which will allow you to differentiate and provide better user experience for your customers.
1. Oberlo (dropshipping)
Oberlo is one of the most popular apps on Shopify. It allows you to import any product from AliExpress (including image and description), set the price (which is usually higher than the price on AliExpress) and offer to your store visitors.
Once the customer order imported product, you just confirm the order inside the app and that’s it. You don’t need to worry about logistics. Basically, you can start a store without having an actual inventory. It’s often called a dropshipping business model.
If you don’t have any stock and supplier Oberlo is the perfect solution for you. In fact, Oberlo was so popular, that it was acquired by Shopify itself in 2017 for $15 million. Using the app is free if you have up to 50 orders per month. For up to 500 orders you need to pay $29.90 per month. For more, there is a Pro Plan for $79.90 per month with no limitations.
2. Kit (marketing automation)
Kit is another app which is owned directly by Shopify. It offers all sorts of marketing automation and will come very handy if you have no idea what are custom audiences or retargeting. The main goal of Kit is driving more customers via targeted ads on Facebook and Instagram.
The best thing about Kit is that it behaves like a virtual employee. So you actually communicate with “him” over Messenger or phone messages. You can tell what kind of campaign you would like to run, he will send you a preview and after your confirmation, the campaign is live. And new visitors/customers are flowing to your store.
Kit has over one thousand reviews, but the overall rating is not perfect (only 4.3 stars). Why? Seems like lately many users are having troubles with either integrating the app to all accounts or launching a Facebook campaign. One of the best things about Kit is that it’s completely for free. Of course, you have to pay for any ads you will run.
3. Smile (reward & loyalty program)
Smile is one of the most popular reward programs in the World, currently being used by more than 25.000 merchants. With a reward/loyalty program you can improve your retention, so customers will shop in your store more often, not just once. Keeping loyal customers is super important if you are in the fashion industry because there are so many other stores.
With Smile app, you can run Loyalty Points Program, Referral Program, VIP Program or combine each of them. Once you set the program your customers can collect points for various actions (purchases, customer referrals, account registrations, social shares and follows or just having a birthday). These points can be later spent for a voucher, discount coupon, free shipping or anything else you define.
Smile has great reviews, the average is 4.8 stars with over 3 thousand reviews. Merchants really like the app and positive reviews are the best confirmation of its results. Using Smile is free for small shops, but if your program achieves more than 2 thousand members in your program, you need to pay $50 per month ($25 per thousand members). The free plan has also limitations in terms of app features.
4. Shop the Look (cross-selling)
Shop the Look is a perfect app for any fashion store which has complimentary items customers can buy together. Ultimately you can offer the whole look (e.g. all clothes the photo model is wearing).
For each product (and product page) you can set the main product and additional products. When browsing your store customer is attracted to buy the main product, together with the additional ones. The additional products are offered either on the product page below the main product or using a pop-up window.
Shop the Look is a brand new app, so it has only a few reviews. But if you are in a fashion business we really recommend giving it a try. Price is a bit higher and will cost you $19.99 per month, but it’s worthy.
5. Product Reviews (it does what it says)
Product Reviews is an extremely simple app for adding review capability on your Shopify product pages. Reviews are really important when it comes to clothes, shoes or accessories. Everyone can tell what the product looks like, but you really need a customer testimonial to understand how it fits, what is the quality of the material or just whether they like the product or not.
What’s important is that the app also supports Google microdata (rich snippets), so the product ratings will become visible on Google Search which means you can achieve higher CTR. Product Reviews plugin is completely free without any limitations. See the app live on PAWS2GO or TrailCamPro.
6. Loox (photo reviews)
If you want to get more from your reviews, you need to have a Loox app. It allows you to automatically collect photo reviews (e.g. customers wearing your clothes) and publish them on the product pages. Picture reviews are much more powerful than the written reviews and can significantly boost your conversions.
It may not be easy to have your customers sending you private pictures, so the idea is to reward them with an additional discount. On top of it, the app supports Google microdata. The app takes care of your reviews automatically by sending post-purchase e-mails to your customers.
7. Kiwi Sizing Chart (custom sizing tables)
Sizing is one of the most important elements of selling apparel online. Naturally, people are mostly afraid the size of ordered won’t fit. The best way to reduce this friction is to provide customers with the most accurate sizing measures. And that’s when Kiwi Sizing Chart app comes really handy.
Kiwi Sizing Chart allows you to easily manage sizing charts of all your stock (note it can be used for any products category, not just clothing). Sizing charts are automatically inserted on your product pages using the responsive layout. App also supports unit conversions (e.g. from centimeters to inches etc.).
What could be done better is the design of the sizing charts which looks a bit outdated but is customizable and does its job.
The app has only positive reviews so far (5 stars, but only 100+ reviews). It offers a free plan for only 2 sizing charts per your store. If you want more, you need to get the premium plan for $5.49 per month. You can see the app “in action” on Creole Couture Boutique or Rapid Wear (just navigate to any product page and click on “Size Charts”).
8. Order Printer Templates (invoicing & shipping paperwork)
Generating invoices, printing packing slips and return forms are typical processes for any Shopify stores. Managing returns and making them seamless is crucial when you are in the fashion industry. With the app called Order Printer Templates, you can do all these much faster and nicer.
Order Printer Templates allows you to create beautiful invoices, packing slips, return forms and gift receipts. Having visually consistent papers will move your brand to the next level. The plugin also offers 1-click translations to ten other languages.
Order Printer Templates has very good reviews and is probably the best app for Shopify paperwork management. It also comes with no subscription fee, you will pay only $29 setup fee. You can see all the slick templates on the developer’s website.
9. Product Filter & Search (advanced filtering and search)
Fashion stores typically offer a lot of products, brands, variants etc. And sometimes it may be tricky for the customer to navigate through the store to find what he/she is looking for. Product Filter & Search allows you to create custom filters based on collections, brand, size, color etc. and place on your store pages.
Besides advanced filtering, the app also enabled real-time search within the store product and collections. It even displays the product preview within the search results which is really handy. Both capabilities look great from the UX point of view and are optimized for both mobile and desktop browsers.
It’s clear this app was produced by a professional team which put a lot of thought into it.
The Product Filter & Search app is relatively new, so it has only 200+ reviews, but most of them are really positive. As you could expect using this plugin is not cheap and will cost you from $19 per month for up to 1,000 products. But it is definitely worthy. To see the filter and search live, check out the developer’s demo store or Diesel Ireland.
10. Back in Stock (restock notifications)
Back in Stock is an awesome app for letting your customers know about restocking their favorite products. Imagine you are running a strong campaign and you will sell out some of the key products. With this app, customers can easily leave their e-mail and the app will automatically notify them when the products are back in stock.
Back in Stock app integrates with popular mailing services like MailChimp or Klaviyo. It also helps you to grow your store mailing list by having an option to add the customer to the mailing list. The app also provides you with great analytics dashboard where you can track how many signs up you have, how many e-mails you have sent and how many products you have sold from them.
According to the developer, the app is being used by more than 2,500 Shopify stores, but it has only 100+ reviews. However, they are very positive as the average rating is 4.9 stars. On the other hand, the Back in Stock is quite expensive and will cost you from $19 per month for only 100 e-mail notifications.
Did we miss your favorite Shopify fashion app?
In case you believe we have missed some must-have Shopify app for fashion store, please let us know in the comments below. Please, no advertising of your own apps.